McMillan Tamac Portfolio Partnership

## The Challenge
McMillan Tamac is a premium advisory and consulting firm. Historically, they generated deals through business networking events, executive panels, and client referrals.

While these leads had high conversion rates, they were expensive to acquire and lacked consistency. Their team needed a predictable outbound client-acquisition model.

## What We Did
We built a custom outbound acquisition engine:
1. **Ideal Customer Profile Setup**: Mapped their Total Addressable Market to target mid-market B2B companies generating $5M to $25M in annual revenue.
2. **Outreach Personalization**: Crafted custom pitches focused on specific operational bottlenecks rather than generalized consulting pitches.
3. **Warmed Email Infrastructure**: Deployed 4 alternative domains to protect their main domain deliverability.
4. **Real-Time Reply Alerts**: Connected their sales team with instant alerts, allowing them to follow up with interested prospects within 5 minutes of a positive reply.

## The Results
The campaign achieved the following outcomes:
* **$103,000 USD** in verified closed-won portfolio revenue.
* **37 qualified meetings** with C-level executives booked on their calendar.
* Zero technical deliverability issues on their domains.
* A predictable outbound channel they can scale monthly.